VOC-BUS-3100 Social Media Marketing

Course Code: VOC-BUS-3100

Course Length: Self-Paced

Course Credits: 49.72

Course Description:

Social Media trends have been exploding onto the scene at a rapid pace, changing the way we do just about everything. Today most businesses and government agencies use some form of social media daily to improve their efficiencies and grow their business. There are more Social Media platforms then we can mention in a single course. However, there are some big ones that needs everyone’s awareness. This module provides you with the knowledge, practical expertise and analytical skills of several different Social Media Platforms, explaining the intention and purpose of each, as well as the tools to start setting up all the platforms as part of your Social Media Strategy. Goal setting, strategies, auditing and creating effective content and rules of engagement and how to make social media decisions will all be covered.

This module in combination with Introduction to Social Media for Business will help prepare participants to sit for the National Institute for Social Media (NISM) Social Media Strategist (SMS) Certification (work experience or 64 credit hours required). This certification helps validate your knowledge and skill level of social media to potential employers.