SMK-400 Marketing Strategy

Course Code: SMK-400

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course prepares students to think and act like marketers. It presents strategy from a perspective that emphasizes strategic marketing management in the social, economic, and technological arenas in which businesses function today and encourages students to develop a customer-oriented market strategy and market planning skills. A practical approach to analyzing, planning, and implementing marketing strategies based on the creative process involved in applying marketing concepts to the development and implementation of marketing strategy is introduced. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy.