MKS-400 Services Marketing

Course Code: MKS-400

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course establishes the concepts and principles of managing the delivery of services. Using the hospitality industry as an example and the idea of treating customers as guests and creating a “WOW” experience for them, this course examines the practices used by successful service organizations to market services. Academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others are reviewed to demonstrate how to market services. Appling all aspects of marketing this course explores the unique challenges in strategy, staffing, systems, and ethics encountered by service organizations.