MKM-300 Marketing Management

Course Code: MKM-300

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course equips students with a solid understanding of today’s dynamic B2B market. Highlighting the similarities–and emphasizing the differences–between consumer goods and B2B marketing. The primary focus is on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. A managerial approach is used to tie concepts directly to real-world decision making. Specific emphasis is given to automated B2B practices and the impact of the Internet