MAD-300 Advertising

Course Code: MAD-300

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course introduces students to the concept that successful advertising is the result of hard work and careful planning. A solid understanding of advertising strategy is presented through dynamic visuals and graphic examples. Contemporary ads and exhibits provide an innovative, integrated learning experience to facilitate an understanding of how advertising relates to business success. The fundamentals of advertising are presented with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, design thinking, and globalization exemplifies advertising’s latest developments in today’s digital society. Students are prepared for the high energy excitement of advertising today