CIT-220 Introduction to eCommerce

Course Code: CIT-220

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course provides an introduction to the major themes of e‐commerce. Students will learn basic business concepts required for understanding e-commerce firms including industry structure, value chains, and firm strategy. Aspects of the course will include technology infrastructure that forms the foundation for all e-commerce and business concepts and social‐legal issues that surround the development of e-commerce. Real-world e-commerce experiences in retail and services, online media, auctions, portals, social networks, and business-to-business e-commerce are provided within the course, which take a hands-on approach rather than a conceptual approach to enhance student’s comprehension of the materials.