BSM-400 Strategic Management

Course Code: BSM-400

Course Length: 6 weeks

Course Credits: 3

Course Description:

This course will introduce students to the concepts and principles of strategic management. The classic industrial organization model is augmented with a resource-based view of the firm to provide students a complete understanding of how today’s businesses use strategic management to sustained competitive advantage. A strong global focus and examples from emerging and established companies are used to present concepts in an inviting, relevant, and complete presentation.