Business Administration – Bachelors Degree, focused electives in Marketing

Business Administration – Bachelors Degree, focused electives in Marketing

Program Code: BA-BAS-MKT

Program Length: 30-60 months

Program Credits: 120

Program Description: The Bachelor of Applied Science Degree in Business Administration requires the prior completion of the AAS degree either at ABTU or another appropriately accredited institution. This program prepares individuals to face the management and administrative challenges encountered in the current high- tech global environment. The core courses in the program are designed to provide the student with the statistical analysis, economics, business law, accounting and finance knowledge and skills to identify and analyze business issues; the marketing abilities to develop functional solutions; and the management disciplines to implement and maintain those solutions. The general education components of the program augment these abilities from the obvious courses in technical writing, business psychology, and safety and health in the workplace, to the indirect influences of political and environmental science.

Program PDF: Download

Associated Courses:

BLE-400 Business Law and Ethics
BOB-300 Business Organizational Behavior
BSM-400 Strategic Management
BUS-490 Business Capstone
CIB-110 Introduction to Business
CIB-115 Business Office Procedures
CIB-200 Accounting Fundamentals
CIB-210 Accounting in QuickBooks
CIB-220 Marketing Essentials
CIB-230 Principles of Customer Service
CIB-240 Team Leadership
CIS-100 IT Fundamentals
CIS-110 Microsoft Office Fundamentals
ECN-410 Microeconomics
FIN-400 Contemporary Financial Management
GBC-110 Business Communication
GBM-200 Business Math
GEC-100 Basic English and Communications
GES-300 Environmental Science
GGS-200 Global Sociology
GMA-100 College Mathematics
GMA-150 Introduction to Algebra
HRM-300 Human Resource Management
ISM-400 Internet and Social Media Marketing
MAD-300 Advertising
MKR-300 Marketing Research Methods
MKS-400 Services Marketing
PMM-200 Microsoft Project
PSY-100 Essentials of Psychology
SMK-400 Marketing Strategy